Apostrophe use and thoughts on small capitals

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i received great here before wanted ask couple more questions. restaurant work put small banner-type advertisement in bar said: "dini's happy hour's..." , little disappointed not part of design process, made good-natured jab owner shouldn't printed promos without input. started apostrophe conversation amongst locals @ bar—everybody agreed apostrophe in hour's incorrect. 1 person felt dini's should have been dinis'. can't quote reason (it happy hour) dini's becoming plural possessive or ??? restaurant named "dini's bistro" , 1 of owners last name dini.

 

the second part learned in typography class years ago bad form things in capitals, (hard read, ugly etc.) don't remember learning using small capitals. that's sign company did , didn't find offensive, rather appeared bold enough stand out , noticed. made me curious opinions of using small capitals banner type deal.

 

thanks in advance,

patty

1) "one person" wrong, , "dini's" correct. unless of course happy hours being hosted more 1 dini, though bistro owned one. because hours plural doesn't mean dini is!

 

2) caps less readable mixed-case text, considered acceptable title or like, in case, it's 3 words in question (right?). discovered, caps-and-small-caps can nice, too.

 

cheers,

 

t



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